Cinedapt was featured in for its patent-pending anti-piracy and customized video streaming service

But the need to obtain content in a quicker, more efficient (and less costly) manner has not only been a hassle for users, it’s also placed a burden on filmmakers. It’s estimated that the film industry lost $37.5 billion in 2018 to piracy. Michael Kureth, a tech and entertainment professional, says torrenting (or pirating) “impacts and discourages a lot of filmmakers to not even pursue or make a film or try to distribute it.”

As more and more Netflix-esque sites crop up, and as consumers become even more burdened by the options, Kureth says it’s going to become important to do something different in the coming years. Kureth says his patent-pending concept, Cinedapt, which uses machine learning to tailor movies to users and employs anti-piracy features, is an attempt to help filmmakers innovate while also combating piracy.

Although it can be invasive and sometimes discriminatory, artificial intelligence is changing the way we interact with certain types of media. Companies like Neftlix, Spotify, Plex, and Facebook use artificial intelligence to personalize a user’s experience or tailor ads to a specific person. It’s difficult to say whether customized movies are the answer to the current subscription fatigue and underlying piracy issues, but further platform separation isn’t helping those problems.

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